What works, what it costs and what to skip. Written by Andy Parker, who ran businesses for thirty years before building software for them. New posts most weeks.
Non-profits and fundraising · November 8, 2026 · 6 min read
Most non-profit websites were built once, by someone kind, and then nobody could change them. Here is what I'd check first, in the order that matters to a donor, with examples from a charity site we built.
Read the postShort-term rentals · November 7, 2026 · 6 min read
Most rental managers don't lose time on guests. They lose it on onboarding: a new owner, a pile of emails, and a listing that can't go live until the last missing detail turns up.
Read the postTrades and contractors · November 7, 2026 · 6 min read
Most trades owners don't have a software problem. They have a handoff problem. Here is where the week leaks away, and the order I'd fix it in.
Read the postAI phone agents · November 7, 2026 · 6 min read
Picture a plumber who misses a call at 4:40 on a Friday. By Monday that customer has booked someone else. Here is what it costs to stop that from happening, with the real numbers.
Read the postAI tips · November 7, 2026 · 5 min read
You don't need a course. You need three habits that each save you around an hour a week. Here they are, with prompts you can copy.
Read the postCustom software · November 7, 2026 · 6 min read
Most of the time, a spreadsheet. I say that as someone who builds software for a living. Here is how to tell when it stops being true.
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